Successful businesses always seek to understand how customers find out about them. Smart companies use the review process to keep the doors of communication open. Or why some are hard to beat and others are not?

Once you go public, you lose some of these opportunities. What makes a company great in the eyes of its employees? Customers are tired of dealing with companies through phone menus and automated chat bots. The first step is creating products and services that customers want.

Summary. And does that description necessarily equate to a good stock option as an investment?

That’s an open-ended question if ever there was one.

Use unique insights gained from successes and failures to learn from your past experience and improve your future.

Offering additional training opportunities and extra perks like telecommute days are popular ways companies keep their best talent. It also helps to provide guidance on project prioritization and other activities within your organization.

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Great companies provide a continual stream of opportunities for their teams to learn, develop and grow in multiple areas. "You've got to be able to know the exact customer that you have," he says.

This downloadable Word document lists the steps you need to take to get your business up and running, and includes space for you to note your own comments and deadlines. Successful companies have both short- and long-term goals. 6. "Ultimately, your business relies on how much knowledge and how much growth you can sustain personally.".

If a company has above-average management—people who have experience and have been with the company for a long time—there's a good chance that the company will be a success. But somewhere in the course of advising them, he realized small businesses could benefit from the best practices and strategies he collected in his work with the big guys. Successful companies, big and small, need good management, from the top level down to people like foremen and shift supervisors. May not be reproduced, reprinted or redistributed without written permission from Attard Communications, Inc. About the author: Janet Attard is the founder of the award-winning  Business Know-How small business web site and information resource.